SDC International Design Competition 2014

Start Date: 25 June 2013 10:00am

End Date: 30 November 2014 11:00pm

Type: Student


IDC 2014

We are pleased to announce that the theme for our International Design Competition 2014 is: ‘Material World’

Interest in our well established competition, now in its twelfth year continues to grow, attracting entries from all over the world.  Students from the 11 participating countries (see brief) compete for the coveted Veronica Bell Trophy, £1000 cash prize and a trip to the Grand Final, a prestigious event which is held at an exciting location each year.

Open to undergraduate fashion/textile/design students around the world,  the focus for the whole competition is ‘the creative and imaginative  use of colour ’’ – the theme ‘Material World’ must be included in the design.

Read on for more details – we look forward to a record number of entries in 2014!

Competition news – welcome to Portugal!

We are delighted to welcome Portugal to the competition for the first time this year, with thanks to Joana Cunha, our coordinator at Minho University.  Please see below for Joana’s contact details.


‘To demonstrate the creative, imaginative and original use of colour in either fashion or textiles’

All entries should show evidence of the following:

  • colour as an integral component of the design process
  • development of the designs, from concept to final product
  • excellent presentation and clarity of ideas
  • innovative approach to incorporating this year’s theme of ‘Material World?’ within the original design and final application.

The judges will assign marks in each of these four categories.  In most instances, the students will be invited to bring their boards and statements to the regional heats. They will meet the judges and have the opportunity to give some background on their project. Where this is not possible alternative arrangements will be made.

Theme: Material World

This year’s theme of ‘Material World’ must be included in the design and the written statement.

Imagination is much quicker than technology! Innovation, creativity and originality are at the forefront of the textile industry, and are what is required to keep it alive. Ideas will always come first and then the machinery will help aid the initial concept into final fabric.

Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

The aim of this brief is to create a design that is both useable and has a function. Living in a world where textiles surround us on a daily basis, it is important to push the boundaries of textile design in new directions for the future taking into consideration industry’s working methods and limitations. It is particularly important that you are aware of the environmental impact of your designs. Understanding different fibres and their qualities will enhance this process. Think about how sustainable your choice of yarn is or any other processes that are used to create the finished design. In other words, ask yourself the question:  how sustainable is your overall process?!

You need to consider all aspects of your design and its use:

  • What is your final product?  Will it be used to dress the body or to furnish the home?
  • Think about colour, texture, pattern, weight and handle.
  • Consider the context in which it will appear and why it is ultimately a good piece of design in terms of industry’s commercial value and sustainability.
  • Where will it be sold?

You need to consider all aspects of your product, how it would be made and its ultimate use.

Regional Contacts

Australia/NZ: Henry Orlinski

Bangladesh: Mahmuda Begum

China: David Yip

Hong Kong: Spike C M Ngai

India: Vaishali Deokar

Ireland: Alex Perry

Portugal: Joana Cunha

South Africa: Heidi Alcock

Thailand: Wiwat Hirunpruk, Thailand Textile Institute

United Kingdom: Angela Ackroyd, SDC

Pakistan: M Fawad Noori

Singapore: Dro Tan



September 2013 : Competition launch.  Tutors can submit entry forms at any time.

From Feb 2014  Regional heats take place and country finalists announced.

Five regional heats are held within the UK:

  • Midlands:  Wednesday 19th February @ Nottingham Trent University
  • North of  England: Wednesday 12th March at Perkin House, Bradford
  • Scotland: Wednesday 19th March at Heriot-Watt University, Galashiels
  • London: Thursday 20th March
  • South Wales & the West of England heat will be confirmed shortly.  See our events calendar for further details of the regional heats.

Each participating county will hold its own heat and select a finalist who will represent their country at the Grand Final.  Please contact your

November 2014 :The  Grand Final takes place at Huizhou University in China and the global winner will be announced.


Heats will be held around the globe.  A finalist from each participating country will be chosen and all the finalists will be invited to the grand final where the global winner will be announced.  The finalists will receive payment towards accommodation and travel expenses.

Who can enter?

  • Undergraduate students in higher or further education following a recognised first degree or diploma course in fashion and/or textile design from the countries listed below.
  • Entries must be endorsed by the course leader and entry forms submitted by the college or university on behalf of the student to the regional contact. Individual entries will not be considered.


  • Australia● Bangladesh ●  China● Hong Kong ● India ● Ireland ● New Zealand ● Pakistan ● Portugal ● Singapore ● South Africa ● Thailand ● United Kingdom

Age limit: Students must be aged not less than 18 years on 1 April 2013.

Basis of submission

  • The work can be based on a fashion or textile design project produced as part of the standard course curriculum or specifically for the SDC International Design Competition.
  • Content can include finished roughs, design sheets, illustrations, working drawings, mood boards, photographs, fabric indicators, material swatches, etc. At least one board must outline the colour theme with the colour palette clearly indicated.
  • Each submission must be uniquely titled and must be supported by a typewritten statement in English (no more than one A4 page / ~500 words) explaining the background and inspiration for the work.
  • Boards: these should be A3 (297 x 420 mm) or A2 (420 x 594 mm) in size, with your artwork securely mounted.
  • Only one entry may be submitted by each student.

Publicity: The work of the finalists will be on display during the heats and final. The winners will receive extensive publicity in the international press and in the Society’s own publications.

Intellectual property: The intellectual property rights (patents, registered designs etc) in all designs submitted in the competition remain with the student. However, the Society reserves the right to use the designs for exhibition purposes and to reproduce them in reports, on the website, in press releases and in any other publicity material.


Any queries?

For general enquiries, please contact the competition organiser: For country-specific enquiries, please get in touch with the regional contact.

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